Content Curation is going to be a job and how Content Marketing killed the web
We live in times when everyone fights for attention. It wasn't always like that. I remember the beginning of the web where you really had to work hard to find valuable information.
Now, it's also hard to find something really interesting and really worth reading but because of a different reason. A force that drives the web now has changed everything.
Because of Content Marketing, an army of professional writers, occasional bloggers, and wannabe famous people write an endless number of articles every day. A lot of this content is duplicated.
I get the idea that on your personal blog you can do whatever you want
and you can write an article about "How to start with git" or "How to
declare a variable in JS". People say that you can always present your
own perspective, and the way you look at things can resonate with other
I really get that.
On the other hand, that leads to the creation of a massive amount of articles, texts and ebooks that are devoted to very simple stuff.
The further you go with your education and skills the harder will be to find something valuable because that message will be covered by thousands of other articles.
Recently I came across Joel Hooks' article about a blog that is not a blog but a digital garden. I love that analogy and I recommend reading that post.
I want to document my progress, stuff that I've learned, or share some ideas. Like in a campfire. So this blog is my garden, my campfire where I tell stories and show what I've gathered.
I want this space to be mine. Not cluttered by stuff that "I have to write" to get some attention or stuff that is very broad and can give me very wide publicity reflected then as a spike in Google Analytics.
Still, I do believe in documenting what you've found. If that's searchable by Google then chances are high that you'll help someone. And that's what makes the Web awesome.
Because of the idea of Digital Garden, I plan to create a section on my home page for this blog that is dedicated to curated content where you can meet... me.
The chronological list of posts will come after that. So without high pressure to show you "what's new!". It's rather me showing you my garden. The things I'm proud of. The things I believe in. The style.
Only next we can start talking about my newest experience.
Someone should curate it for me
I'm not sure if that's going to be a trend among other bloggers. I doubt, to be honest. In the future, we will be exposed to more and more information than ever. So I'm going to look at my fortune teller's ball and predict the future.
There will be a full-time job for Content Curators.
That's already happening. When you look closely you can see that paid newsletters that folks deliver to your mailbox are starting to pop up here and there.
There are people on social media that use closed groups to publish links or open space with guarded links active only for Patreons.
In the past, you could see these people offering their very own content. That was just a new channel of distributing your work... but now, they "just" give you links to other people's work.
So the new job title has emerged.
To sum this up
Content Marketing destroyed the web by producing a flood of shallow articles focused solely on SEO. Often with clickbait titles that are very clickable on social media. A lot of content is just duplicated.
More than ever, the skill for curating content will be needed. Some people will pay for that with hard cash. And that's not bad, because in the future that can give them an advantage over people who consume trash.
Do you see an analogy to organic (expensive) food and easy to consume (cheap) junk food? Maybe it's not a coincidence?
From my side, I'll curate my content for you once I get a few posts online.
If you'd like to see more content like this, please follow me on Twitter: tomekdev_. I usually write about interfaces in the real life. So where the design meets implementation.